THE ROLE OF CHATGPT AND AI CHATBOTS IN PERFORMANCE MARKETING

The Role of AI in Efficiency Advertising AnalyticsWith performance marketing ending up being progressively complex and data-driven, it can be difficult for marketing professionals to keep up. AI can help streamline and boost marketing strategies to improve targeting, customization, foreseeing customer actions, and maximizing ROI.

The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.This can result in a more effici